About Us


Starting a National Conversation

Over the years we've heard countless stories of unnecessary heartache and pain caused by loved ones dying without a Will. And we experienced it firsthand. It led us to ask ‘Why do we avoid doing this basic legal task?' Most people know they should have a Will, but in the hustle and bustle of day to day life, it slips down the priority list.

Creating a Last Will and Testament can be a confusing and stressful process. The endless legal jargon is intimidating. Many options are costly and time consuming. And let's face it, no one likes thinking about our own mortality.

But here's the thing, dying without a Will places a huge burden on loved ones. We're on a mission to make it commonplace. Remove the stigma. Too much is shrouded in secrecy. We want to get it on the annual to-do-list along with filing taxes, getting a health check up and paying bills. To do this, we must provide fast, affordable access to quality legal services, and we must start a national conversation to challenge societal norms.

3 Questions to Start Asking

A few stories are permanently etched in our minds. A friend once told us she's been looking for her Dad's Will for five years. She still can't find it. Estate Planning firms receive hundreds of calls a day from grieving loved ones desperately trying to find out if a parent or other family member had a Will. Is this acceptable? Another friend shared he has a Will but he has no idea where it is, his family members don't know it exists and it is years out of date (he has since bought a house and had another child, his Will wasn't updated). We could go on.

We believe there are three important questions to start asking yourself and your loved ones:


The more we talk about it, the more commonplace it will become.

Founding Team



Hi, I'm Emma. I come from a big family and am fortunate to have moved often and experienced life in many parts of the world. For the better part of five years, I have been obsessed with asking every person I meet if they have a Will. Over 500 people later, this question has helped shape Heirloom to what it is today. I've experienced firsthand the burden of death and passionately believe we can ease the pain on already grieving loved ones. I am hopeful by starting conversations we can collectively remove the stigma and inspire more people to get a Will and check this item off our ever-growing life admin to-do lists. I currently live in Southern California, am a USC alum and love spending weekends with my husband, son and our new puppy.

Hi, I'm Ben. It dawned on me that as soon as I signed and notarized my Will, which I did the old fashioned way using DIY software shortly after my child was born, my document would soon be obsolete almost as quickly as it was done printing. I'd also have to safeguard it and keep my family up to date with where it was. And worse, I'm not even sure that the executor and pet caretaker who I named knew they were listed on my Will to carry out those duties. I knew there had to be a better way. A digital-first solution with secure record-keeping and documented proof, simple updates, and easy, clear notifications for loved ones. With Heirloom, we've built this for you, for me, for our loved ones. Now that we have a better way to Will, we'll never go back to the alternatives.

Hi, I'm Justin. As I look to grow my family, I can't imagine how difficult it would be for my loved ones to be left without my Will. My wife and I come from large and loving families, and they are the top priority in every aspect. Being a part of Heirloom has helped me further realize that are so many others that could benefit from this service. When the idea of Heirloom was brought to me, I agreed with the others that there was not a tailored solution that made this process easy for everyone, and as a web application developer for 15 years, I wanted to help change that. Fast-forward to today, and we have a product that we're proud of, and know will help others to have peace-of-mind.